In the book "In the blink of an eye" Walter Murch compares how we edit films on how we dream or we remember. In our dreams and memories we don't have a linear timeline of what we see like in normal life, but we jump from one "scene" (memories or fantasies) to another.
Editing for me is this,
the ability to give that strength and magic that memories and dreams have
making it one of the most important (often underrated) part of the video production.
▲▲ I like to use extremely fast cuts specially on visual work. Very interesting how such small inserts can alterate drastically the perception of the images we are seeing. A bit like targeting the subconscious of the audience.
▲ Sound design is an extremely important part of editing, and when is possible being able to work on both in parallel gives the whole product even more impact and originality. Titles as well can incorporate some graphic style into the cinematic helping to add more personality.
▲ VISUAL AND GRAPHIC STYLE MIXED TOGETHER. A WAY TO ACHIEVE A POWERFUL AND COOL VIDEOs EVEN WHEN THE FOOTAGE IS IN LOW QUALITY.
▲ It's important to let the video "breath". like in music puases are a very important element in editing. gives the audience time to process informations, build up momentum and ad pathos.