I really like to work on short content like teasers.
Concentrate in few seconds strong visuals informations, emotions
in order to drive people to gain interest in something is a very fun challenge. The work is basically concentrated almost all on the post production like video editing, motion graphic and sound design. I always try to use the parallel approach in the creative direction of teasers. Thinking about graphic elements, sound design, editing etc... at the same time in order to
achieve a strong "audiovisual" impact
▲▲ Sound design is an extremely important part of editing, and when is possible being able to work on both in parallel gives the whole product even more impact and originality. Titles as well can be part of the editing and help to add a cool atmosphere in line with the work.
▲ It's important to let the video "breath". Using black frames as pauses gives the audience time to process informations, build up momentum and ad pathos.
▲ visual and graphic style mixed together. A way to achieve a powerful and cool videos even when the footage is in low quality.