In 2020 everyone knows if your product or service is good just with a few clicks... Amazon, yelp, facebook etc... Are all tools used by hundreds of people to discover quality and reliability of what you are selling. That's why
the video communication has to be focused on inspire, impress, THINK... COMMUNICATING more than JUST informations
MY WAY TO ACCOMPLISH THIS GOAL IS BY USING THE LANGUAGE OF FILM AND ART.
▲ Being able to use properly a location is very important. Analyse spaces, shapes, lights together with the performance of the actors, creating in this way good framing is essential to give the film a powerful aesthetic look. "Play" with the lens blur is another element that I find in the right context visually stunning.
▲ Using organic acting is a way to avoid being cheesy and fake making the video legit. A problem that even great filmmaker and famous actors in my opinion face constantly.
▲ Using the sound to describe a location. The space of a desert can be translated into a wide low frequency pad. The notes of a piano without a formal melody add more atmosphere to the story.