Adding strong visual cinematic elements and experimental ideas to get out of the "standard" documentary format is what I think nowadays makes a documentary stands out and impress an audience that is 
every day more sophisticated
Documentaries have a very specific content that must be communicated so is important that every  side of the production must serve that properly, without loosing the focus on it.

DOMINATRIX: BEHIND THE SCENES - SHORT FASHION DOCUMENTARY - LONDON 2018

▲ mixing the cinematic style with the graphic style in order to add a more original look. a personalised soundtracks on a particular style of music even if it is not directly related to the topic, adds personality and something unexpected to the audience.

THE TALENT IS IN VENICE BEACH - SHORT FASHION DOCUMENTARY - LOS ANGELES 2016

▲ There's nothing more natural than being ourselves. Unscripted and improvised content have some kind of incredible fresh energy and a feeling of simplicity and transparence that the audience perceive and appreciate.

DIAMOND MOON FESTIVAL - SHORT CHARITY DOCUMENTARY - CAMBODIA 2017

▲ Shooting docs requires often being very quick and catch the moment. If we are filming live events it’s important to gain more information as possible in pre production in order to really know what is gonna happen in order to anticipate it and be ready to frame it properly.

LE MANS 24HRS - SHORT SPORT DOCUMENTARY - LE MANS 2017

▲  Like "chapter markers" shooting and edit properly inserts and b rolls gives to the work structure, making it easier to follow, more interesting and cinematic increasing the overall visual and emotional feeling.
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